Product Name: Elena Plum

Description:
Elena is a premium, extremely late-maturing European plum (Prunus domestica) variety, introduced to China from Germany. It is prized for its honey-sweet flavor, exceptional crack resistance, and distinctive 40–50 day tree-holding window, which sets it apart from conventional plum cultivars.

A Late-Season Market Advantage:

While most plums flood the market in July and August, Elena ripens in late August to early September – making it the latest-maturing prune plum variety in the Chinese market. What's more, its fruit can remain on the tree for 40–50 days after ripening without dropping, allowing growers to flexibly time harvest and extend fresh sales at premium prices.

Appearance & Flavor:

The fruit is medium-large, with a fine-textured flesh that delivers a pure sweet flavor with a distinctive honey-like aroma. Its excellent crack resistance and cold hardiness make it a reliable choice for commercial production.

Health & Nutritional Benefits:

Scientific studies have confirmed that the Elena cultivar possesses higher antioxidant activity than traditional plum varieties, presenting a compelling health-focused selling point for health-conscious consumers.

Size:

Average fruit weight ranges from 80g to 120g.

Growing Advantages:
Vigorous, early-bearing (fruiting in the second year), and productiveAdaptable to most regions where peaches, apricots, or plums can be grown, covering both northern and southern China. Shows good tolerance to plum pox virus (PPV).

Harvest Season:
Late August to early September – a premium late-season variety that captures strong autumn market demand.