Product Name: Golden Mulberry (Xiangjinshen Mulberry)
Description:
Golden Mulberry, also known as Xiangjinshen, is a premium white-fruited mulberry variety (Morus macroura), prized for its exceptional flavor and unique aroma. It is recognized as one of the best-tasting mulberry varieties, making it a top choice for leisure orchards and specialty fruit markets.
Appearance:
Unlike common purple-black mulberries, Golden Mulberry ripens to an elegant white or light-colored fruit, creating a distinctive visual appeal that stands out on the shelf.
Flavor:
The fruit is renowned for its rich, sweet-tart flavor and intense fragrance. Academic research has identified aldehydes, alcohols, and esters as the main aroma components contributing to its unique sensory profile.
Key Commercial Advantages:
Exceptional Flavor – Recognized as one of the best-tasting mulberry varieties
Unique White Color – Highly distinguishable in the fresh fruit market
Perfect for U-Pick – Ideal for agritourism and leisure orchards
Harvest Season:
Spring to early summer – a premium seasonal variety with strong market appeal in specialty fruit channels. For optimal quality, harvest at approximately 24 days after flowering